Home : corporate.helptheaged.org.uk : engage : Seminars :

Products and the older consumer

21 October 2008

Speakers: Help the Aged, Association of Train Operating Companies, Royal College of Art, British Telecom

This half-day seminar will be hosted by the Association of Train Operating Companies (ATOc) in central London.
  
Mervyn Kohler, Head of Public Affairs at Help the Aged, will welcome attendees and introduce the speakers. The presentations will be followed by a roundtable discussion focusing on the needs of the consumer and the legislative requirements to make products more accessible to the older consumer, not only in design but in delivery also.

David Sindall from ATOC will open the seminar with an overview of the National & European Legislative framework on Product Inclusivity.                                               

Rama Gheerawo from the Royal College of Art will give an overview of commercial case studies of Product Inclusivity. Rama will discuss the fresh challenges of implementing a people-centred design approach.
   
Jacqueline Esquivel, BT, will be discussing delivering Inclusive Products to the market place. Jacqueline will describe the journey they have made over the past three years to engage the product community and embrace inclusive design.

Louise Parkes from Help the Aged will be discussing the accreditation process, soon to be launched that allows products to be measured and scrutinised in terms of how inclusive and accessible they are to older people.

This seminar will be held on 21 October at 1.00pm, in the offices of Association of Train Operating Companies (ATOC) Ltd, 3rd Floor, 40 Bernard Street, London WC1N 1BY.

As this is a roundtable discussion, spaces are restricted so members will be limited to one attendee per company.

Back to seminars page