This purpose, together with a deep-rooted desire to be a responsible and sustainable company, drives BT to try to have as positive an impact on society as it can. BT has a long-standing commitment to ensuring its services and products are accessible to all members of society, including older people. It commissioned the Inclusive Design toolkit, which shows how products can be made usable, useful and desirable whilst considering the needs of people with reduced capabilities. BT was one of the founding members of engage. Fiona Miller, Consumer Affairs Manager at BT Retail Consumer Affairs and Inclusion, explains: 'As the leading provider of telecommunications in the UK we know how our policies can affect the more vulnerable people in our society, and we take this responsibility very seriously. 'engage has proven to be an ideal forum for coming together with other global brands, business leaders and specialists to drive forward the agenda of older people in the consumer market.' |
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