Home : corporate.helptheaged.org.uk : Sponsorship : Masterfoods :

Masterfoods (a division of Mars UK Limited) has a long tradition of supporting projects that encourage a healthy approach to life, and are therefore proud to sponsor our ‘Step to the Future’ exercise programme. 

According to the 2003 Health Survey for England, 81 per cent of men and 87 per cent of women aged 55 and over do not reach the recommended levels of physical activity.

Available in DVD and video format, our ‘Step to the Future’ film provides an easy-to-follow practical fitness programme of aerobic endurance and strength exercises. The instructor, 90-year-old Seona Ross, demonstrates exercises specifically designed for older people, and is living proof of the benefits of fitness and healthy living in later life. 

Sponsorship benefits for Masterfoods include:

• branding on the video/DVD cover;
• PR and Marketing opportunities especially within the grey market; and
• the opportunity to fulfill one of their key corporate social responsibility aims. 

^ top