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Morrisons Charity of the Year 2008-09

In 2008, Morrisons staff chose to support Help the Aged and ChildLine, who teamed up to combat abuse and neglect across the generations.

Working together, the two charities could more effectively challenge and reduce the abuse suffered by millions of older people and children.

The Generations for Generations partnership between Help the Aged and ChildLine was awarded Most Innovative Fundraising Campaign at the National Fundraising Awards 2009.

Fundraising highlights

• Stop for Tea. Five pence from every tea and coffee sold in Morrisons stores was donated to Help the Aged and ChildLine. Esther Rantzen and Lionel Blair took part along with 200,000 customers! See the photos of Stop for Tea
• The 'Let no call go unanswered' Christmas campaign, with store collections, an ethical gift phone card and a Letter from Santa initiative.
• 'Going for Gold'. This final fundraising push included collections, a staff raffle and Celebrity Chef cook books.
• Staff fundraising events such as 'Morrisons got Talent' and 'M Factor' evenings, a trolley dash between Waterglade and Little Clacton stores, a swimathon and the Great North Run - one Store Manager even jumped out of a plane for us!
• Our Sesame Street zip pulls, fluffy pens, mobile phone recycling scheme and re-usable bags.

Fundraising total

The partnership came to an end on 31 March 2009, having raised a total of £1,264,531.09.

We would like to say a big thank you to everyone who was involved and helped us raise this fantastic amount!