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The Prudential international vounteering programme, The Chairman’s Award, is an innovative three-year fundraising scheme designed to encourage volunteering amongst Prudential’s thousands of staff from across four continents.

Help the Aged is one of only three international charity partners. For every volunteer who takes part in the programme, Help the Aged receives funding from Prudential.

In 2006 Help the Aged provided volunteering opportunities with older people in countries including Thailand, Hong Kong, South Africa and India. Volunteers took part in activities from running IT training for care home residents to organising 1940s-themed tea dances. Funding has gone to a variety of projects, including micro-credit schemes to help some of the world’s poorest people in India start their own small businesses.

In 2006-7 we also aim to provide volunteering opportunities in China, Japan, Singapore, Vietnam, the Philippines and Indonesia.

The partnership provides Prudential with many business benefits including:

• a simple, unified corporate responsibility programme across all of its offices worldwide;
• opportunities for staff to engage in non-work related activities which provide team bonding experiences, build communication and project management skills and teach staff about important issues relating to age and ageing; and
• the chance to deliver positive long-term projects in the local communities in which Prudential operates and, of course, the positive PR that comes with that.

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