Home : corporate.helptheaged.org.uk : Cause Related Marketing : Magic Taxi :

Magic Taxi is a brand new search engine which allows people to raise money for charity with every search they make.

50 per cent of MagicTaxi’s revenue gained from advertising goes to charity – so by using MagicTaxi every time you search, or by sending and receiving email online, you’ve got an opportunity to help raise thousands of pounds for Help the Aged.

Magic Taxi also offers an Internet Explorer toolbar: an easily accessible device that sits at the top of your web browser and allows you to search from any web page.

Magic Taxi has gained exposure for their product through Help the Aged marketing channels. By aligning their search engine with our charity and other leading charity brands they are benefiting from the goodwill of internet users, who are more likely to choose their search engine based on the knowledge that with every click they will be helping to raise money for good causes.

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